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Senior Director of Corporate Marketing (Retail)

Company: Choctaw Nation of Oklahoma
Location: Durant
Posted on: August 6, 2022

Job Description:

DescriptionJob Purpose or Objective(s): Responsible for setting and achieving key metrics for loyalty, brand promotional initiatives, interactive marketing, advertising, and consolidation of overall marketing plan & budget for the commerce brands.Primary Tasks

  • Develop and adhere to department budget rollup including expenditures, return-on-investment, and profit-loss projections based on Pro-forma/ post-forma analysis by strategically planning with revenue-producing business units to effectively maintain or exceed budget goals
  • Drive the development, implementation, tracking, and measurement of marketing campaigns, in coordination with gaming strategies, technologies, and cross-functional planning.
  • Manage the Creative Services, social media, PR, and External Agency Day-to-day relationships for work developed to support their specific tactics developed to reach desired KPIs.
  • Monitor and communicate actionable items derived from ongoing reports supplied by Reporting & Analytics. Utilize available data for ongoing marketing optimization.
  • Manage timelines and facilitate regular team meetings, host site visits and strategic marketing planning sessions with key stakeholders.
  • Leads development of cross-property strategy, promotion, and revenue enhancement initiatives in collaboration with commerce division leadership.
  • Ensure the organization is represented accurately within CNO guidelines and visual standards.
  • Mentor and develop other members of the marketing team both internally and at the gaming property level in current best practices. Maintain, build, and leverage relationships both with internal teams, clients, and outside vendor partners.
  • Perform other duties as may be assigned.Required Education, Skills And ExperienceMINIMUM
    • Bachelor's degree in Marketing, or related field
    • Ability to deliver results in support of key business objectives
    • Understanding of integrated marketing strategies, including the use of marketing automation and CRM, and how they come together to provide measurable results
    • A persuasive and confident approach to creative projects
    • Excellent written and oral communication skills
    • Effective team management capabilities
    • A keen attention to detail and budgetary restraints, understanding of marketing and financial impact
    • Ten (10) years' experience in gaming operations, promotion marketing, and/or gaming technologyTARGET
      • Masters' degree in Marketing, or related field
      • Ability to deliver results in support of key business objectives
      • Deep understanding of integrated marketing strategies, including the use of marketing automation and CRM, and how they come together to provide measurable results
      • A broad understanding of advertising, account management and marketing leadership
      • A persuasive and confident approach to creative projects
      • Excellent written and oral communication skills
      • A keen attention to detail and budgetary restraints, understanding of marketing and financial impact
      • Ten (10) years' experience in gaming operations, promotion marketing, and/or gaming technology\Job MarketingPrimary Location OK-DurantWork Locations Durant HQ 1802 Chukka Hina Durant 74701Organization GamingSchedule RegularFull-timeDay JobJob Posting 08/01/2022, 10:56:15 AMReq ID: 22008839

Keywords: Choctaw Nation of Oklahoma, Allen , Senior Director of Corporate Marketing (Retail), Executive , Durant, Texas

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