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Marketing Manager

Company: EURONEXT
Location: Paris
Posted on: June 10, 2021

Job Description:

About Euronext

Euronext is the leading pan-European market infrastructure, connecting local economies to global capital markets, to accelerate innovation and sustainable growth. It operates regulated exchanges in Belgium, France, Ireland, The Netherlands, Norway and Portugal. With close to 1,500 listed issuers worth 4.5 trillion in market capitalisation as of end December 2020, it has an unmatched blue chip franchise and a strong diverse domestic and international client base. Euronext operates regulated and transparent equity and derivatives markets and is the largest centre for debt and funds listings in the world. Its total product offering includes Equities, FX, Exchange Traded Funds, Warrants & Certificates, Bonds, Derivatives, Commodities and Indices. Euronext also leverages its expertise in running markets by providing technology and managed services to third parties. In addition to its main regulated market, it also operates Euronext Growth and Euronext Access, simplifying access to listing for SMEs. Euronext provides custody and settlement services through central securities depositories in Denmark, Norway and Portugal.

Department: Primary Markets

The Primary markets team covers the needs of issuers across Equity, Debt & Funds. We manage the relationships with listed companies, IPO candidates, bond and fund issuers, and members of the financial ecosystem (law firms, investment banks, regulators, etc.). Our mission is to promote public and transparent capital markets across our exchange locations for the benefit of companies, who use us as an engine to finance their growth ambitions, and of financial institutions, who seek transparency, efficiency and liquidity.

Job description

Within the Marketing & Lead Generation team based in Paris, the marketing manager will contribute to the annual marketing strategy of the Listing, Debt & Fund departments in line with the Euronext global strategy. He/she will take an active part in the roll-out of various initiatives to boost Euronext Listing, Debt & Funds Franchise in France and across Europe.

More specifically, the marketing manager will:

  • Plan and deliver marketing campaigns to support listing, debt and funds strategy
  • Produce Listing, Debt and Funds contents to support business development and the partnerships strategy
  • Create sales and marketing materials for listed and non-listed companies (brochures, infographics, articles, marketing campaigns: online and offline)
  • Provide support for events and webinars organized or sponsored by the Listing department
  • Support the visibility of new listings on Euronext markets
  • Participate actively in the implementation of the Digital strategy on social media and Euronext websites (updates, creation of contents, LinkedIn campaigns)
  • Active participation in the promotion of the CRM usage for Marketing & Sales automation
  • Be involved in designing & implementing an integrated marketing approach that combines online & offline actions with high level of tracking
  • More generally, he/she will assist the Listing, Debt & Funds teams in the roll-out of our various initiatives and will be highly involved in the activities of the Department.

Key accountabilities

Within the Marketing & Lead Generation department based in Paris, the marketing manager will contribute to the annual marketing plan of the Equity, Debt & Funds business lines and to Euronext's global strategy. He/she will be in charge of boosting the visibility and profile of the Euronext listing franchise in France and across Europe. More specifically, the marketing manager will:

  • Plan and deliver marketing campaigns to support the Equity, Debt and Funds commercial strategies;

  • Produce Equity, Debt and Funds-related content to support business development and strategic partnerships.

  • Create sales and marketing materials for listed and non-listed companies (brochures, infographics, articles, online and offline marketing campaigns);

  • Provide support for events/webinars organized or sponsored by the Primary Markets department;

  • Provide support for the team members in organizing and participating to international conferences and seminars;

  • Support the visibility of new listings on Euronext markets;

  • Participate actively in the implementation of a digital strategy on social media and on Euronext websites;

  • Promote CRM usage to increase marketing and sales cooperation through automation

  • Design & implement an integrated marketing approach that combines online and offline actions with high level of tracking taking into account the particular sales dynamics of a high-touch B2B financial services activity

More generally, he/she will assist the Equity, Debt & Funds teams in the roll-out of various initiatives and will be highly involved in supporting commercial priorities.

Skills Required

  • Excellent analytical, communication and presentation skills.

  • Perfect English and French writing skills (bilingual in French and English).

  • Ability to work in a truly international team, and within a matrix organization.

  • Ability to deliver under tight and strict deadlines.

  • Rigour and autonomy.

  • Pro-active in suggesting new ideas to serve the teams' strategy.

  • Solid computer skills, including MS Office, marketing software (CRM and email automation platforms) and applications (Web analytics, Google Adwords etc.).

  • Interest in financial markets.

  • Strong innovation mind-set open to test and learn approaches.

  • Strong capabilities to learn the usage of new tools and participate in the elaboration of complex projects.

  • Prior experience in B2B Digital Marketing / Communication.

  • Team-spirit.

Your Profile

  • Excellent analytical, communication and presentation skills.
  • Rigorous and autonomous.
  • Pro-active in suggesting new ideas.
  • Solid computer skills, including MS Office, marketing software (CRM and email automation platforms) and applications (Web analytics, Google Adwords etc.).
  • Excellent writing abilities to develop content in French & English.
  • Understanding of financial markets
  • Previous experiences in a B2B Marketing roles (7 years)
  • Strong innovation mind-set open to test & learn approaches
  • Strong capabilities to learn the usage of new tools and participate on the elaboration of complex projects
  • Prior experience in Digital Marketing / Communication
  • Team-spirit

Euronext Values

Unity

  • We respect and value the people we work with
  • We are unified through a common purpose
  • We embrace diversity and strive for inclusion

Integrity

  • We value transparency, communicate honestly and share information openly
  • We act with integrity in everything we do
  • We don't hide our mistakes, and we learn from them

Agility

  • We act with a sense of urgency and decisiveness
  • We are adaptable, responsive and embrace change
  • We take smart risks

Energy

  • We are positively driven to make a difference and challenge the status quo
  • We focus on and encourage personal leadership
  • We motivate each other with our ambition

Accountability

  • We deliver maximum value to our customers and stakeholders
  • We take ownership and are accountable for the outcome
  • We reward and celebrate performance

We remain committed to providing a positive hiring and onboarding experience for our candidates during these unprecedented times. Where our offices can open safely, they will remain open; otherwise our employees are able to work efficiently from home. The well-being of our employees, their families, our external partners and visitors is our upmost priority and we are closely following Government guidance in all our locations to ensure all health and safety guidance are met.

We are proud to be an equal opportunity employer. We do not discriminate against individuals on the basis of race, gender, age, citizenship, religion, sexual orientation, gender identity or expression, disability, or any other legally protected factor. We value the unique talents of all our people, who come from diverse backgrounds with different personal experiences and points of view and we are committed to providing an environment of mutual respect.

Additional Information

This job description is only describing the main activities within a certain role and is not exhaustive. It does not prevent to add more tasks, projects.

Keywords: EURONEXT, Allen , Marketing Manager, Other , Paris, Texas

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