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Marketing Manager Recruitment

Company: Pernod Ricard USA
Location: Paris
Posted on: June 10, 2021

Job Description:

Position purpose :

The recruitment range on Martell is a core part of the brand and is defined as all skus from up to but excluding Cordon Bleu. Within the existing range, the role concerns VS, VSOP, Distinction, Noblige but excludes Martell Blue Swift. The Marketing Manager portfolio defines the brand portfolio strategy, help with the design language of key skus, assist in delivering innovation, develop marketing mix & key assets, design key BTL assets to support acceleration programs. The role will include working in close collaboration with Studio Team, Production & Development Team, Drive markets, Innovation hubs and Business acceleration teams.

The main responsibilities are:

  • Design portfolio strategy & Brand architecture
  • Lead portfolio architecture

  • Innovation strategy

  • Coordinate competitive analysis, Occasions, consumers

  • Working closely with style, lead re-stage projects and assist in brand world development

  • Support Head of portfolio in 3 years planning & IBP process

  • Lead the development of product Mix & strategic assets
  • Lead product mix Developpement: Gifting, Packaging, Limited Edition, Innovation , brand assets in collaboration with Studio and Drive markets/innovation hubs

  • Design cutting edge L3F tools & activations in collaboration Studio, Drive Markets, BAT

  • Lead projects and work closely with production to ensure they are delivered on time and on budget.

  • For each product of the range, ensure continuity of the key messages & key programs:
  • Co Build Advocacy & educational strategy, tools & content in collaboration with the Brand Advocacy Team, Drive Markets and Studio

  • Co Design Consumer Experience Platform in collaboration with Digital & Comm + Drive markets

The profile required is :

Master Degree with 10+ years of experience in Marketing.

Product Development

Project Management

Business acumen

Consumer insights

Portfolio strategy

Strong Capacity to collaborate

Leadership skills to drive project

Results oriented

Creativity

Design sensitivity

Fluent in English

Job Posting End Date:

Target Hire Date:

2021-04-01-07:00

Target End Date:

Keywords: Pernod Ricard USA, Allen , Marketing Manager Recruitment, Other , Paris, Texas

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