LiveRamp is the trusted platform that makes data accessible and
meaningful. Our services power people-based customer experiences
that improve the relevance of marketing and allow consumers to
better connect with the brands and products they love. We thrive on
solving the toughest technical and customer challenges, and we're
always looking for smart, compassionate people to help us blaze a
Mission: LiveRamp makes it safe and easy to connect the world's
data, people, and applications.
ABOUT LIVERAMP'S PUBLISHER TEAM
LiveRamp's publisher team is responsible for the growth of our
identity graph, the backbone of all of our client facing products,
and for driving the success of one of our most important strategic
initiatives, Authenticated Traffic Solution (ATS).
ABOUT THIS JOB
In this role, you will drive the success of publisher adoption
of the Authenticated Traffic Solution. You'll be responsible for
educating publishers on our offering, working through contractual
details, and ensuring a successful implementation.
You'll work closely with multiple LiveRamp stakeholders to
ensure we're able to rapidly onboard publishers to use this
service. You'll develop strong relationships with the publishers
and be seen as their advisor for identity. You'll develop a deep
understanding of our product and be able to quickly understand a
partner's role in the ecosystem and how we can together build a
sustainable advertising business.
WHAT YOU'LL DO
* Pitching to Publishers - you'll be able to quickly and
articulately pitch the value of people-based identity to a
publisher and why they should implement our Authenticated Traffic
Solution. You'll be able to handle objections, qualify if a
publisher is a good fit, and get the publisher comfortable with
adoption. * Day-to-day workstream tracking - you'll be working with
many publishers, all on different timelines. It's critical that
you're able to project manage the different efforts and make sure
that we're meeting goals around contract signing and
implementation. You'll be the project manager across legal,
privacy, product, and implementation and you'll be responsible for
making sure the publisher's needs are met. * LiveRamp for
Publishers - In addition to pitching the Authenticated Traffic
Solution, you'll identify which publishers will be a good fit for
our wider suite of publisher-facing products including Open
IdentityLink, wherein publishers can contribute match data in order
to gain access to our graph. You'll also develop a strong
understanding of LiveRamp Privacy Manager, our CMP solution, and
how that can benefit publishers. * Publisher Relationship
Management - Once a publisher has adopted, that's just the
beginning. You'll nurture a long term, strategic relationship with
the publisher and become their go to person on identity.
QUALIFICATIONS & EXPERIENCE
* Extensive experience working in a publisher-facing role * Good
existing French publisher network * AdTech background is a big plus
- particularly an understanding of header bidding * Remarkably
strategic, driven, and very entrepreneurial. This is a major, fast
paced initiative for LiveRamp and you'll be crucial to its success.
* Super independent and self-sufficient. You need little
management, only coaching and mentorship. * Excellent project
management and communication skills.