Performance Marketing Technology Lead - EMEA

Company: Edelman
Location: Paris
Posted on: June 12, 2021

Job Description:

We are looking to hire for a role within the newly formed Edelman Data & Intelligence business (DxI). Built by bringing together Edelman Intelligence (our research business), our performance marketing and digital analytics teams, DxI is a global performance, research, analytics and data consultancy. We focus on Human Intelligence, Predictive Intelligence and Performance Intelligence.

Working in partnership with the regional Performance Lead in EMEA this is a role for someone to help define, develop, sell and deliver region-specific performance products and services, adapting products and services developed by our US team, driving innovation and building a best-in-class regional offer.

As well as working with the team to define opportunities and relevant offers, the candidate will help us identify and establish partnerships with technology and data vendors in the region to build a tech stack that can power these services.

The role will also involve providing consulting and strategy services for clients, working alongside the wider performance team to help develop the right strategy and deliver campaigns for clients and supporting on new business efforts.

The candidate will have experience in, and extensive knowledge of, the ad-tech/mar-tech industry and data services. They will likely have held a role within a media agency within digital or technology teams. They will have a consultative approach and innovative mindset, helping make complex solutions simply understandable for colleagues and clients. They will have a solid working understanding of the regulatory environment (particularly GDPR).

Missions

Building out and broadening our Performance and digital media offer and capabilities through defining requirements for, identifying and implementing partnerships Helping define our Ad Tech/Mar Tech stack working alongside the EMEA Performance lead and working with Global and US Performance, Data and Product teams Selling work with client teams, delivering work with the wider Performance team and consulting with clients Supporting new business through presenting our capabilities and building confidence in our abilities with clients and potential clients Champion new technologies and capabilities to broaden organization's ability to drive conversion, increase operational efficiency and expand visibility into customer engagements Drive consistency of implementation and alignment among the various business units/crafts for common tools such as those used for website analytics, tag management, A/B testing and experience targeting, and digital paid management

Profil

4 + years digital marketing experience required Demonstrated ability to manage and build partnerships with technology vendors Passionate about leveraging technology and data to drive performance Proven understanding of the marketing technology & tool ecosystem and how it is evolving Experience in strategy development, delivery and change management for releases or new technology rollouts Ability to build and maintain positive working relationships across the organization at all levels Native or business fluent in French & English #LI-SE1

Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our honors include the Cannes Lions Grand Prix for PR; Advertising Age's 2019 A-List; the Holmes Report's 2018 Global Digital Agency of the Year; and, five times, Glassdoor's Best Places to Work. Since our founding in 1952, we have remained an independent, family-run business. Edelman owns specialty companies Edelman Data & Intelligence (DxI) and United Entertainment Group (entertainment, sports, lifestyle).

For more information please visit: www.edelman.com

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Keywords: Edelman, Allen , Performance Marketing Technology Lead - EMEA, Other , Paris, Texas