Digital Analyst (f/m/d)
Do you want to be a part of a brand-new global team of in-house
digital specialists that will shape a new B2B marketing and sales
ecosystem, to deliver a seamless omni-channel experience for our
customers? Do you want to work in an environment you can ideate and
manage end-to-end B2B digital marketing campaigns? Then this is the
role for you.
Essity is a leading global hygiene and health company dedicated
to improving well-being through our products and solutions for
everyday life. Sales are conducted in approximately 150 countries
under the leading global brands TENA and Tork, and other strong
brands, such as JOBST, Leukoplast, Libero, Libresse, Lotus,
Nosotras, Saba, Tempo, Vinda and Zewa. Essity has about 46,000
employees worldwide and net sales in 2019 amounted to EUR
About the role
The Digital Analyst will be responsible for formulating the data
journey which will contribute to the success of this new team. The
role will be a key contributor to Essity's digital investment
decision making process by measuring, reporting and delivering
insights to optimize engagement online and activities offline,
leading to increased sales and customer satisfaction.
This position can be based anywhere in Europe, preferably close
to one of our hubs, but will require travel to our office locations
as and when required per business needs.
We're looking for people who embody our values, aren't afraid to
challenge, innovate, experiment, and move at a fast pace. We're
always looking for ways to improve our products and ourselves. If
this is you, we'd love to talk
What You Will Do
- Develop and implement measurement frameworks and KPI reports
for digital campaigns within The Health & Medical Solutions
business unit, Digital Centre of Excellence and develop and set
benchmarks and stretch goals for each brand/target audience.
- Work closely with marketing teams on campaign planning and
customer targeting to ensure that campaigns use naming and tagging
convention as defined by Essity Global governance for each
- Ensure that campaigns are monitored with the right set-up of
tools through the campaign funnel together with stakeholders
- Provide stakeholders with in-depth analysis and improvement
suggestions by monitoring, measuring and reporting on digital
activity, investment and transformation
- Present actionable strategic insights and recommendations to
optimize the digital customer experience.
- Provide campaign reporting and recommendations to optimize
efforts to increase impressions, web traffic and conversions via
SEO, SEM, Link Building, Ad Re-Targeting, PPC, Social, Email and
other marketing channels.
Who You Are
- Proven experience with digital analytics in a multichannel
environment. Agency experience a plus.
- Proficient with reporting tools such as Google Analytics,
Business Objects and Power BI preferred, GTM (Google Tack Manager)
- Experience with tag management tools such as Google Tag Manager
- Proficient with Microsoft Office; advanced Excel & PowerPoint
- A desire to stay on top of emerging web marketing and
- High level of analytical and business curiosity, rigorous
attention to detail
What We Can Offer You
At Essity, we believe every career is as unique as the
individual and empower employees to reach their full potential in a
winning culture motivated by a powerful purpose. In return, we will
support and develop you through your career.
Our diversity makes us strong and creates an inclusive, inviting
and harmonious workplace where individuality is appreciated by
everyone. For this reason, incoming applications are selected based
on professional qualifications and working values regardless of
ethnicity, religion, gender, sexual identity, nationality,
disability or age
Successful candidates will be contacted after the closing date
to arrange interviews.
Collaborative and Caring Culture | Empowerment & Engaged People
| Work with Impact and A Powerful Purpose | Individual Learning &
Career Growth | Health & Safety Priority | Sustainable Value
Together| Innovation| Sustainable Working Life | Total Reward
Together, we are improving lives, every day.
Working at Essity is not just a career; it is a chance to
directly make the world a healthier, more hygienic and safer place.
With impactful innovations coupled with sustainable solutions, we
strive to reach more people every year with the necessary and
essential solutions for well-being.
Application End Date:
01 Jul 2021