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Digital Analyst

Company: Essity Aktiebolag (publ)
Location: Paris
Posted on: June 12, 2021

Job Description:

Digital Analyst (f/m/d)

Do you want to be a part of a brand-new global team of in-house digital specialists that will shape a new B2B marketing and sales ecosystem, to deliver a seamless omni-channel experience for our customers? Do you want to work in an environment you can ideate and manage end-to-end B2B digital marketing campaigns? Then this is the role for you.

Essity is a leading global hygiene and health company dedicated to improving well-being through our products and solutions for everyday life. Sales are conducted in approximately 150 countries under the leading global brands TENA and Tork, and other strong brands, such as JOBST, Leukoplast, Libero, Libresse, Lotus, Nosotras, Saba, Tempo, Vinda and Zewa. Essity has about 46,000 employees worldwide and net sales in 2019 amounted to EUR 12.2bn.

About the role

The Digital Analyst will be responsible for formulating the data journey which will contribute to the success of this new team. The role will be a key contributor to Essity's digital investment decision making process by measuring, reporting and delivering insights to optimize engagement online and activities offline, leading to increased sales and customer satisfaction.

This position can be based anywhere in Europe, preferably close to one of our hubs, but will require travel to our office locations as and when required per business needs.

We're looking for people who embody our values, aren't afraid to challenge, innovate, experiment, and move at a fast pace. We're always looking for ways to improve our products and ourselves. If this is you, we'd love to talk

What You Will Do

  • Develop and implement measurement frameworks and KPI reports for digital campaigns within The Health & Medical Solutions business unit, Digital Centre of Excellence and develop and set benchmarks and stretch goals for each brand/target audience.
  • Work closely with marketing teams on campaign planning and customer targeting to ensure that campaigns use naming and tagging convention as defined by Essity Global governance for each campaign
  • Ensure that campaigns are monitored with the right set-up of tools through the campaign funnel together with stakeholders
  • Provide stakeholders with in-depth analysis and improvement suggestions by monitoring, measuring and reporting on digital activity, investment and transformation
  • Present actionable strategic insights and recommendations to optimize the digital customer experience.
  • Provide campaign reporting and recommendations to optimize efforts to increase impressions, web traffic and conversions via SEO, SEM, Link Building, Ad Re-Targeting, PPC, Social, Email and other marketing channels.

Who You Are

  • Proven experience with digital analytics in a multichannel environment. Agency experience a plus.
  • Proficient with reporting tools such as Google Analytics, Business Objects and Power BI preferred, GTM (Google Tack Manager) is desirable
  • Experience with tag management tools such as Google Tag Manager (a desirable)
  • Proficient with Microsoft Office; advanced Excel & PowerPoint skills required
  • A desire to stay on top of emerging web marketing and technology trends.
  • High level of analytical and business curiosity, rigorous attention to detail

What We Can Offer You

At Essity, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose. In return, we will support and develop you through your career.

Our diversity makes us strong and creates an inclusive, inviting and harmonious workplace where individuality is appreciated by everyone. For this reason, incoming applications are selected based on professional qualifications and working values regardless of ethnicity, religion, gender, sexual identity, nationality, disability or age

Successful candidates will be contacted after the closing date to arrange interviews.


Collaborative and Caring Culture | Empowerment & Engaged People | Work with Impact and A Powerful Purpose | Individual Learning & Career Growth | Health & Safety Priority | Sustainable Value Together| Innovation| Sustainable Working Life | Total Reward

Together, we are improving lives, every day.

Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.

Application End Date:

01 Jul 2021

Keywords: Essity Aktiebolag (publ), Allen , Digital Analyst, Other , Paris, Texas

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